Privacy policy

Privacy Policy

Last updated: 01-08-2025

Serene Moods (“we”, “our”, “us”) values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share your information when you visit or make a purchase from our webshop.

1. Who We Are

Serene Moods is a EU-based company specialising in wellness products.

Serene Moods
Email: support@serenemoods.com

We act as the data controller for your personal data.

2. What Information We Collect

When you use our webshop, we collect the following types of data:

A. Information You Provide Directly

  • Name, email address, phone number, billing/shipping address

  • Payment details (processed securely by third-party providers)

  • Account login credentials (if you create an account)

  • Customer service communications (emails, live chat, etc.)

B. Information Collected Automatically

  • IP address, device type, browser type, operating system

  • Pages viewed, time spent on the site, referring URLs

  • Cookies and similar technologies (see Section 6)

C. Information from Third Parties

  • Payment providers (Stripe, PayPal, Shopify Payments, etc.)

  • Analytics platforms (Google Analytics)

  • Advertising partners (Facebook, Google Ads, TikTok Ads)

3. How We Use Your Information

We process your personal data for the following purposes:

  • To fulfil your orders and deliver products

  • To communicate order updates and respond to queries

  • To personalise your shopping experience

  • To improve our webshop, products, and marketing

  • To comply with legal and tax obligations

  • With your consent, to send promotional emails and offers

4. Sharing Your Information

We only share your information with:

  • Service providers who help us run the webshop (Shopify, payment processors, delivery couriers, email platforms)

  • Analytics and marketing partners (Google, Meta, TikTok) for advertising performance

  • Legal or regulatory authorities if required by law

We never sell your data to third parties.

5. International Transfers

If you are in the UK/EU, your information may be transferred outside your country (e.g. to the US). We ensure appropriate safeguards are in place (e.g. Standard Contractual Clauses) to protect your data.

6. Cookies

Our webshop uses cookies to:

  • Enable core site functionality (cart, checkout, login)

  • Analyse site traffic and improve performance

  • Show personalised ads on other websites

You can manage cookies through your browser settings. For full details, see our Cookie Policy.

7. How Long We Keep Your Data

We keep your information for as long as necessary:

  • Order data: 6 years (for tax/legal purposes)

  • Marketing data: until you unsubscribe or request deletion

  • Account data: while your account is active

8. Your Rights (GDPR & UK Data Protection Act)

You have the right to:

  • Access the personal data we hold about you

  • Request correction or deletion of your data

  • Object to processing or withdraw consent

  • Request data portability (receive a copy of your data)

To exercise these rights, email support@serenemoods.com

You can also complain to your local data protection authority if you feel your rights are violated.

9. Marketing Emails

We only send promotional emails if you have opted in. You can unsubscribe at any time by clicking the link in the email or contacting us.

10. Changes to This Policy

We may update this Privacy Policy to reflect operational, legal, or regulatory changes. The updated policy will be posted on our website with a revised date.

11. Your Privacy Rights in the United States (CCPA & Other State Laws)

If you are a resident of California or certain other US states, you may have additional rights:

  • The right to request access to the personal information we collect about you

  • The right to request deletion of your personal information

  • The right to correct inaccurate personal information

  • The right to opt out of the “sale” or “sharing” of personal information (we do not sell personal information to third parties)

  • The right not to be discriminated against for exercising your privacy rights

12. Contact Us

For questions about this Privacy Policy or how we handle your data, contact:
Serene MoodsEmail: support@serenemoods.com